SEO refers to the practice of optimizing a website or online presence to rank higher in search engine results for local search queries in Provo, Utah. The goal of local SEO is to increase the visibility of a business within a specific geographic area, making it easier for potential customers in Provo to find and engage with that business. Vendor Flare is a digital marketing agency that specializes in providing Local SEO services in Provo, UT, helping businesses improve their visibility and attract more customers.